Natallia Zaitsava: Founder and CEO of Cerise Event. Hospitality. Art. Technology

Natallia Zaitsava: Founder and CEO of Cerise Event. Hospitality. Art. Technology
In the world of luxury, where every detail matters and every memory becomes a treasure, Natallia Zaitsava has redefined what it means to create unforgettable experiences. As the Founder and CEO of premium event agency Cerise Event, she has built a reputation for turning gatherings into immersive, multisensory journeys.

With over a decade of expertise in event design and production services, Natallia leads her staff with one guiding principle – emotion. Her method combines visuals, flavors, sounds, scents, and textures, all seamlessly integrated with contemporary art and technology.

For Cerise Event, an event is never just a gathering – it is a carefully woven narrative where every element matters.

Q&A with Natallia Zaitsava

  1. What makes an event truly luxurious – is it the budget, the details, or the feeling?

“For me, true luxury is in the creativity we bring, the people who gather, and the genuine emotions they experience. That’s the kind of luxury money alone can’t buy.”

  1. What's the real mission of Cerise Event – beyond just creating ‘beautiful events’?

“My dream is simple and bold: when my client is at the very end of their life, I don’t want them to think about money, gold, or the inheritance their relatives will fight over.
 I want them to remember one of our events — the emotions, the feelings, the way they laughed and lived in that moment. To smile before closing their eyes. That’s the kind of legacy Cerise Event is built for.”

  1. What is the very first emotion you want guests to feel when they enter one of your events?

“I want guests to feel safe, open, and ready to trust everything that will happen during the event. When you don’t need to control or question anything — that’s the moment when magic starts.”

  1. How do you choose the artists, craftsmen, and partners you collaborate with?

“We never pick people just because they’re ‘famous’ or ‘trendy.’ We choose them the same way we build our team — not just for talent, but for values. Trust, authenticity, and shared energy.”

Why do clients choose Cerise Event?

Cerise Event has become one of Europe’s leading names in luxury party creation thanks to a rare balance of artistry, innovation, and discretion. Here’s why clients return again and again:

  • Over a decade of expertise in luxury production services.

  • A dedicated event production specialist team ensuring precision and seamless delivery.

  • Ability to develop an event concept that transforms emotions into tangible experiences.

  • A signature approach that blends art, technology, and narrative.

  • Proven excellence in full-service event planning and execution for VIP-parties.

  • Unique collaborations with artists and craftsmen, ensuring unique celebration concepts.

  • An ethos of not to impress, but to express – turning every gathering into a creative event.

A legacy of emotion

Whether it’s an intimate soirée in Antibes, an avant-garde gala in Amsterdam, or a high class event on the Côte d’Azur, Cerise Event creates luxurious celebrations that resonate deeply. For Natallia, every event in Europe is not just a spectacle, but a living narrative, designed to be remembered.

At Cerise Event, luxury means trust, safety, and emotion. This is what makes the agency a preferred partner among clients seeking more than just an event agency, but a collaborator who can bring their vision to life.

Let’s create together!

Every project at Cerise Event is more than an experience. It is a world imagined with precision, artistry, and emotion. With us your story becomes a memory designed to last.

Contact Cerise Event today and let our event production staff craft your next VIP-celebration – a masterpiece built on emotion, trust, and legacy.